Draftfcb Malaysia Wins Effies Hat Trick
KUALA LUMPUR, October 13, 2011 Draftfcb is again among the winners at the Malaysia Effies Awards, making it the third successive year the agency has taken home metal from the country’s top awards for advertising effectiveness. At last night’s awards … Continue reading
EFFIES Ranks Draftfcb Asia-Pacific Among Most Effective Agencies in The World
NEW YORK, Jun 29, 2011 Effie Worldwide and Warc, the global marketing intelligence service, revealed the results of the inaugural Effie Effectiveness Index in Cannes last week. Draftfcb was named one of the top 10 most effective agencies in Asia-Pacific, … Continue reading
Draftfcb launches App on iTunes
Looking to find where the action is in your neighborhood? Now there’s an instant digital solution: Heat Tracker. Developed and owned by Draftfcb and powered by Foursquare, the application is available on iTunes Store for iPhone and iPod Touch. Using … Continue reading
Moms make great viral
So what do you do when mom says it’s a horrible game. Well you go out there and grab a copy. Based on the idea that “A mom’s disapproval has always been an accurate barometer of what is cool.” the … Continue reading
Draftfcb Tops CREAM 2010 List to Become Marketers Choice Creative Agency of The Year
Draftfcb Malaysia has been named the 2010 Creative Agency of the Year by the CREAM Report, a Marketing Magazine survey by TNS Research International. The CREAM (Client Relationships and Experiences of Ad agencies in Malaysia) Report is a qualitative check … Continue reading
It Gets Better. A Global Message of Love and Support from Draftfcb.
A Message from Laurence Boschetto, CEO & President, DRAFTFCB: Following a string of suicides stemming from the bullying and harassment of LGBT youth in the USA, journalist/blogger Dan Savage launched the “It Gets Better” project last September. Its purpose is … Continue reading
Mobile Web Use Exploding. Facebook and YouTube Videos Lead the Way.
Insights That Matter: Consumers no longer watch commercials, they watch branded content Consumers prefer to be engaged with, not advertised to Desktops becomes platform for rich-media, mobile becomes engagement media, and everything comes together to make mainstream media Looking at … Continue reading
Strategies That Matter: Why Brands Should Bother About Twitter
… And possibly Facebook too. eMarketer has just released article “Heavy Twitter Users Bring Social Activity to New Heights“ with an interesting posit that although Twitter users in numbers terms, are smaller than the general internet population, their voices however … Continue reading
Numbers that Matter: Asia More Engaged in Social Web than the U.S.
In short, Asian internet users are twice as likely to blog, tweet and share videos online. Captured from the July – August edition of Harvard Business Review’s IdeaWatch, the numbers show an East – West divide in terms of the … Continue reading