6.5 SECONDS THAT MATTER℠. This is our litmus test for great work. It is the ability to engage the consumer and tell them something that matters specifically to them in the short time they are willing to give us.

How we got there

Over 1,000 interviews gave us an average engagement time between consumers and brand messaging of 6.5 seconds. It’s a brief window of opportunity and we may not get a second chance. We have to make our message count.

(Read more about the research)

How it works

Delivering the 6.5 Seconds That Matter℠ drives every aspect of our structure, culture and process. There is no time to waste, no way to separate creativity from accountability. We all work with a common focus to bring to life the 6.5 Seconds That Matter℠ with ideas that make consumers lean in and engage with our clients’ brands, ultimately providing our vision of R. O. I–a Return on Ideas. This is our measure of success in terms of how we change the decision-making process in favor of our clients in three key areas: Consumer Attitudes, Brand Metrics and most importantly, Sales.

How we give our clients an edge

The Wheel

We work not as separate entities, but rather as a wheel, with disciplines moving and creating in unison through every phase of development, from strategy to execution. It's the most efficient way to get results.

Success Session

It starts with a meeting to set up our client's business context. Assumptions are challenged. Hypotheses are explored. And success metrics for the business challenge are agreed upon.

Strategic Rumble

This discipline-neutral two-day session uses the combined brainpower of our clients and senior agency people to determine the strategy that has the best potential for a Return on Ideas.

The Brief

We uncover the “holy sh*t!” statistic and merge it with a compelling insight to develop a strategic brief that inspires the smartest and most innovative creative possible.

Creative Rumble®

The Creative Rumble® is a no-holds-barred week in which the best creative resources from the network come together to bring the 6.5 Seconds That Matter to a creative crescendo.

Comments are closed.